diversity

Inclusive User Groups

Highlight diverse user groups to avoid stereotypes and include marginalized voices.

Purpose

Make user groups visible without oversimplifying. Check privilege and exclusion risks while building balanced user stories.

Preparation

  1. 1

    User research data

  2. 2

    Inclusive User Groups template

Templates

Figma Template

How to Use This Method

1

Fill in Group Data

Use real data on demographics, abilities, or safety.

2

Check Privilege

Use the Wheel of Power to assess advantages and disadvantages.

3

Define Group Role

Describe their relation to your product (e.g., daily user, decision-maker).

4

Capture Needs & Pains

List access barriers, time constraints, or usability issues.

5

List Gains

Identify benefits this group gets from your product.

6

Write User Story

Summarize with 'As a [role], I want [needs/pains], so that [gains]'.

Tips & Tricks

Be specific (e.g., 'international student on a budget').

Base details on data, not assumptions.

Ask: Who is missing? Include marginalized groups.

Combine with Systemic Journey Maps for context.

Be specific (e.g., 'international student on a budget').

Base details on data, not assumptions.

Ask: Who is missing? Include marginalized groups.

Combine with Systemic Journey Maps for context.

Be specific (e.g., 'international student on a budget').

Base details on data, not assumptions.

Ask: Who is missing? Include marginalized groups.

Combine with Systemic Journey Maps for context.

AI Prompts

Prompt 1

I am designing for a user group: [describe group]. Suggest data points to collect (age, abilities, safety, etc.).

Prompt 2

For this group [describe], list potential struggles and barriers when using [product/service].

Prompt 3

Based on this description [group], analyze privileges and disadvantages they may face.

Prompt 4

Create a user story for this group: [paste group info].