sustainability

Systemic Journey Map

Map user journeys step by step, including social and ecological impacts.

Purpose

Break down experiences into clear phases. Link design choices to social and environmental effects, uncovering who is impacted and how.

Preparation

  1. 1

    Clear user story

  2. 2

    Understanding of product or service flow

  3. 3

    Awareness of social and ecological factors

  4. 4

    Journey map template

Templates

Figma Template

How to Use This Method

1

Define User Story

Anchor the map with a user story or scenario.

2

Set Journey Phases

Break experiences into stages or steps.

3

Capture Actions

Write down what users do at each phase.

4

Add Goals

Describe what users want to achieve.

5

Identify Pain Points

List struggles or missing resources.

6

List Gains

Highlight benefits for users at each stage.

7

Map Environmental Impacts

Note effects on energy, waste, or resources.

8

Map Social Impacts

Record effects on inclusion, fairness, equity.

9

Consider Orders of Impact

Add first-, second-, and third-order effects.

10

Add Data & Insights

Include supporting data or findings.

Tips & Tricks

Go beyond actions — ask why each step matters long term.

Start simple, then refine.

Consider impacts on community and environment.

Keep it visual and concise.

Check against Conscious Digital Product Principles.

Go beyond actions — ask why each step matters long term.

Start simple, then refine.

Consider impacts on community and environment.

Keep it visual and concise.

Check against Conscious Digital Product Principles.

Go beyond actions — ask why each step matters long term.

Start simple, then refine.

Consider impacts on community and environment.

Keep it visual and concise.

Check against Conscious Digital Product Principles.

AI Prompts

Prompt 1

I am mapping a journey for [project]. Suggest 5 phases and key actions for each.

Prompt 2

For this journey [details], list goals, pains, and gains at each phase.

Prompt 3

For this journey [details], identify possible social and environmental impacts.

Prompt 4

Based on this journey map [details], describe first-, second-, and third-order impacts.